MoonTing Li: Brand Storyteller Across Systems, Sectors and Cultures
MoonTing Li is a senior brand advisor, creative director, digital strategist, feminist journalist and visual designer whose work bridges creative storytelling, gender justice, and media innovation. Her practice spans intersectional and inclusive journalism, digital campaigns, communications strategy, and AI-driven creative direction, unified by a core mission: to create narratives that inspire cultural transformation.
As the founder of MoonTing Studio, she has a boutique creative practice focused on concept-driven, culturally intelligent campaigns. Her studio works across brand identity, digital communication, art direction, and experimental AI media, helping organizations and creative brands articulate their values with clarity, aesthetics, and emotional impact.
Her feminist interview podcast, Fem Renaissance, amplifies the stories of women reshaping the worlds of activism, creativity, justice, and policy. She also writes Unframed, an alternative journalism and literary column exploring modern society, global politics, and the quiet power of introspection. She integrates global feminist perspectives with creative strategy, offering a rare hybrid of analytical depth and artistic sensibility. Her work is defined by a signature blend of insight and imagination—soft yet sharp, poetic yet precise.
Previously engaged in international relations and media at the United Nations for more than a decade, in Paris, Geneva, and Vienna, she has led global campaigns and strategic communications on human rights, justice, education, gender equality, sustainability, and digital transformation. Her work spans continents — from field missions in Africa and the Middle East to program design in Europe, the Americas, and Asia.
Across journalism, digital design, and creative direction, MoonTing’s work seeks to create spaces where brands’ stories are seen, valued, and culturally centred. Her ongoing mission is to build narratives and systems that drive cultural shift and social transformation through clarity, care, creativity, and the fearless pursuit of truth.
