Media Kit
Short Bio
(For press features, speaker profiles, panel listings)
Moon Ting Li is a brand architect, creative director, digital strategist, and journalist based in Vienna. She is the founder of Moon Ting Studio, a brand strategy and creative direction practice working with founders, leaders, and global institutions to build identities that hold weight across borders. Before creating the studio, she spent more than a decade inside the United Nations system across Paris, Geneva, and Vienna, leading global campaigns on human rights, justice, gender equality, and digital transformation. She also writes, podcasts, and is at work on a fiction Paper Moon and Ivory Tower and a nonfiction Institutional Gravity.
Full Bio
(For press features, speaker profiles, long-form introductions)
Moon Ting Li is a brand architect, creative director, digital strategist, and journalist. She is the founder of Moon Ting Studio, a Vienna-based brand strategy and creative direction practice working with founders, leaders, and global institutions to translate complex ideas into identities, visual languages, and narratives that hold weight across borders.
Her professional formation happened inside the United Nations system for more than a decade across Paris, Geneva, and Vienna, leading global campaigns on human rights, justice, gender equality, sustainability, and digital transformation. Field work spanned Africa, the Middle East, the Americas, and Asia. Before the UN, journalism. Both shaped the same instinct: a permanent attention to the gap between what an idea means to the person who holds it and what it means to the person who receives it — and the architecture required to close that gap.
Her studio’s approach combines analytical rigour with aesthetic judgment, moving between institutional scale and individual voice, and between what a brand means in one cultural context and what it takes to make it mean something in another.
Alongside the studio, she writes Millennial Intellectual — essays examining the ideas, institutions, and cultural logics that shaped her generation. She hosts Lunation, a podcast about culture, power, and identity — beginning with Fem Renaissance, a season of conversations with women reshaping activism, creativity, justice, and policy.
Areas of expertise
(For speaker bureau listings, panel organizers, media inquiries)
Brand strategy and reputation architecture for founders and global institutions
Cross-cultural brand positioning
Leadership identity and personal brand architecture
AI creative systems and digital identity
Narrative strategy and influence architecture
Feminist media and intersectional storytelling
International communications and multilateral advocacy
Suggested interview angles
What does it actually mean for a brand to travel across cultures, and where do most brands fail?
The gap between institutional expertise and public identity: why senior leaders struggle to articulate what they stand for
AI and identity: why coherence matters more than scale
Building a practice at the intersection of European and Asian markets
What a decade inside the UN teaches you about narrative, power, and what gets lost in translation
Writing between languages: on maintaining two author identities across English and Chinese
Selected work and projects
Moon Ting Studio: Brand strategy and creative direction practice, Vienna. moontingstudio.com
Millennial Intellectual: Substack publication on strategy, culture, cross-cultural intelligence, and fiction. moontingli.com
Lunation: Podcast on culture, power, and identity Season One: Fem Renaissance — conversations with women reshaping activism, autonomy, justice, and policy. lunation.fm
Institutional Gravity: Nonfiction with manuscript completed. An analysis of the gravitational force that shapes institutions, the space between mandate and survival, and the people both form.
Paper Moon and Ivory Tower: Fiction in progress. A chronicle of a millennial Chinese woman navigating diaspora, institutional power, and the slow construction of a self across cultures. The opening chapter is available at moontingli.com.
Speaking and appearances
Moon Ting Li is available for:
Keynote and panel appearances on brand strategy, cross-cultural intelligence, AI and identity, and feminist leadership
Podcast and media interviews
Workshops and masterclasses for leadership teams navigating cross-cultural brand challenges
For media inquiries, speaking invitations, and collaboration: