Media Kit
Moon Ting Li works on one problem: what it costs ideas to cross borders, and what it takes to make them survive the crossing. She approaches that problem as a brand architect and creative director through Moon Ting Studio, as a writer and essayist through Millennial Intellectual, as a podcaster through Lunation, and as a novelist through Paper Moon and Ivory Tower.
Moon Ting Li is a brand architect, creative director, digital strategist, and journalist based in Vienna. She is the founder of Moon Ting Studio, a brand strategy and creative direction practice working with founders, leaders, and global institutions to build identities that hold weight across borders — with particular depth in the European–Asian dialogue and across African and American contexts. Before founding the studio, she spent more than a decade inside the United Nations system across Paris, Geneva, and Vienna, leading global campaigns on human rights, justice, gender equality, and digital transformation. She also writes, podcasts, and is at work on a novel.
Full Bio
(For press features, speaker profiles, long-form introductions)
Moon Ting Li is a brand architect, creative director, digital strategist, and journalist. She is the founder of Moon Ting Studio, a Vienna-based brand strategy and creative direction practice working with founders, leaders, and global institutions to translate complex ideas into identities, visual languages, and narratives that hold weight across borders.
Her professional formation happened inside the United Nations system — more than a decade across Paris, Geneva, and Vienna, leading global campaigns on human rights, justice, gender equality, sustainability, and digital transformation. Field work spanned Africa, the Middle East, the Americas, and Asia. Before the UN, journalism. Both shaped the same instinct: a permanent attention to the gap between what an idea means to the person who holds it and what it means to the person who receives it.
Both shaped the same instinct: a permanent attention to the gap between what an idea means to the person who holds it and what it means to the person who receives it — and the architecture required to close that gap.
The studio’s particular depth is in the European–Asian dialogue — two markets shaped by profoundly different relationships with brand, institution, and authority — and extends across African and American contexts. Her approach combines analytical rigour with aesthetic judgment, moving between institutional scale and individual voice, and between what a brand means in one cultural context and how to make it mean something in another.
Alongside the studio, she writes Millennial Intellectual — essays examining the ideas, institutions, and cultural logics that shaped her generation, and what it costs to think clearly inside them. She hosts Lunation, a podcast about culture, power, and identity — beginning with Fem Renaissance, a season of conversations with women reshaping activism, creativity, justice, and policy. She is also at work on Paper Moon and Ivory Tower, a novel tracing a Chinese woman's navigation of diaspora, institutional power, and the slow construction of a self across cultures.
Areas of expertise
(For speaker bureau listings, panel organisers, media inquiries)
Brand strategy and reputation architecture for founders and global institutions
Cross-cultural brand positioning — European and Asian markets
Leadership identity and personal brand architecture
AI creative systems and digital identity
Narrative strategy and influence architecture
Feminist media and intersectional storytelling
International communications and multilateral advocacy
Suggested interview angles
What does it actually mean for a brand to travel across cultures — and where do most brands fail?
The gap between institutional expertise and public identity: why senior leaders struggle to articulate what they stand for
AI and identity: why coherence matters more than scale
Building a practice at the intersection of European and Asian markets
What a decade inside the UN teaches you about narrative, power, and what gets lost in translation
Writing between languages: on maintaining two author identities across English and Chinese
Selected work and projects
Moon Ting Studio — Brand strategy and creative direction practice, Vienna. moontingstudio.com
Millennial Intellectual — Substack publication on strategy, culture, cross-cultural intelligence, and fiction. moontingli.com
Lunation — Podcast on culture, power, and identity Season One: Fem Renaissance — conversations with women reshaping activism, autonomy, justice, and policy. lunation.fm
Paper Moon and Ivory Tower — Novel in progress. A chronicle of a millennial Chinese woman navigating diaspora, institutional power, and the slow construction of a self across cultures. The opening chapter is available at moontingli.com.
李梦亭 — Chinese-language writing
Speaking and appearances
Moon Ting Li is available for:
Keynote and panel appearances on brand strategy, cross-cultural intelligence, AI and identity, and feminist leadership
Podcast and media interviews
Workshops and masterclasses for leadership teams navigating cross-cultural brand challenges
For media inquiries, speaking invitations, and collaboration: